Agricultural economics : new research by Tomas H. Lee PDF

By Tomas H. Lee

ISBN-10: 1616684453

ISBN-13: 9781616684457

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Nevertheless, competing in all those aspects while looking for increased consumer preferences can be profitable for the ‗leader‘ and (even) for the rest of the industry, as suggested by Moorthy (1988), but why? According to this author, if two sellers were positioned too close to each other, then consumers would choose between them on the basis of price, which would create the incentive to compete on price, and the net result would be lower profit for both brands. Brand credibility increases probability of inclusion of a brand in the consideration set (Erdem & Swait, 2004), and then increases consumer‘s preferences.

1997). Quality tier competition: how price change influences brand choice and category choice. Journal of Marketing, 61(July), 71-84. Slotegraaf, R. & Pauwels, K. (2008). The impact of brand equity and innovation on the longterm effectiveness of promotions. Journal of Marketing Research, 45, (June), 293-306. , Moorman, Ch. & Inman, J. (2003). The role of firm resourcesin returns to market deployment. Journal of Marketing Research, 40(August), 295-309. Solomon, M. (2002). Consumer behaviour. Buying, having and being, 5th ed.

Few researchers have studied developments in cotton production in both countries. Nevertheless, Chen (2004) studied the status of cotton, cotton research and cotton production in Australia and its implications for China. Chaudhry (2008) compared the cost and efficiency of cotton production in Australia with that of other countries. Carpio (2002) developed economic models to analyze the production response of cotton in India, Pakistan, and Australia. Some Chinese scholars have tried to increase the awareness in China of Australian cotton management and production methods and make known the results of Australian scientific research on cotton and its applications (Tian, Cai and Liu, 2005a, 2005b; Yin, 2007).

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Agricultural economics : new research by Tomas H. Lee

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