By David Nylund, Eric Anderson
Appears at modern activities speak radio and its kin to either conventional and more moderen types of masculinity.
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Extra resources for Beer, Babes, and Balls: Masculinity and Sports Talk Radio
And when they’re bad, I take it personally. My job . . I have to be the number one in my target demographic. (p. 165) Many spoke of the multiple balancing acts that sports radio work involves, including the pressure to attract advertising revenue while staying loyal to callers. ” Attracting advertising revenue is a constant source of tension for many, particularly for the station manager I interviewed. After making sure that I was going to honor his anonymity, he was openly critical of the advertising industry: I do recognize their power .
Just talking over each other . . and everyone is a better coach than the coach that is currently doing the job . . although many [hosts and callers] are out of shape and not athletic, they can live through their favorite players and prove their male superiority. These above comments bear an uncanny resemblance to Goldberg’s observations (1998). He writes, “Men’s investment in spectator sports accordingly becomes an investment in their own projected superiority through the superiority of the best athletes (who just happen to be men)” (p.
Sports radio is about interaction, in my opinion. Callers take the time to call (and hold for thirty–sixty minutes sometimes) because they want to be heard, even if the expression of their opinions doesn’t effect a change. Local host: Why is it popular? Because guys like to talk sports . . it’s in our genes! We like to mix it up with other men; feel heard and express our opinions. We used to do that at bars, in our neighborhoods . . But now, we are working all the time, so we do it in the car .
Beer, Babes, and Balls: Masculinity and Sports Talk Radio by David Nylund, Eric Anderson