Cheryl Nakata's Beyond Hofstede: Culture Frameworks for Global Marketing and PDF

By Cheryl Nakata

ISBN-10: 0230240836

ISBN-13: 9780230240834

ISBN-10: 1349300470

ISBN-13: 9781349300471

Hofstede brought a tradition paradigm that has been commonly influential in foreign business. However, its relevance in mild of culture's expanding complexity because of globalization has been questioned. Alternative tradition frameworks and views are offered by top students in worldwide advertising and marketing and administration.

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Extra info for Beyond Hofstede: Culture Frameworks for Global Marketing and Management

Example text

If one simply looks at GLOBE as a values assessment, then I would posit that it has little marginal value. The song of values has familiarity as well, because these typologies have been with us for a century (or longer). Mead provided us with guilt and shame, Parsons and Shils provided us with collectivity and power, Kluckhohn and Strodtbeck provided us with being-in-doing, and so on. My point is that the interesting part (to me, at least) of the GLOBE work was not the values typology alone but the universal assessment of a construct, such as leadership, but this part is lost in the commentary by most scholars in discussing GLOBE.

M. Mannix, M. Neale, & Y. Chen (eds) Research in Managing Groups and Teams: National Culture and Groups. Oxford, UK: Elsevier, 325–52. Sternberg, R. J. & Grigorenko, E. L. (2006) “Cultural Intelligence and Successful Intelligence,” Group Organization Management, 31, 27–39. Thomas, D. C. & Inkson, K. (2004) Cultural Intelligence: People Skills for Global Business. San Francisco, CA: Berrett-Koehler Publishers. Triandis, H. C. (1972) The Analysis of Subjective Culture. New York, NY: John Wiley & Sons.

The second criterion for evaluating the quality of theoretical models is by expert evaluation. Researchers in the field of cross-cultural psychology have admitted that their theoretical models are poorly developed. In particular, theories of organizational behavior have been criticized for lacking validity generalization across cultures (Boyacigiller and Adler, 1991). Thus, on the basis of peer evaluation, present models of organizational behavior fail to account for cultural moderators. The third criterion of theory evaluation is analytic by nature.

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Beyond Hofstede: Culture Frameworks for Global Marketing and Management by Cheryl Nakata


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