New PDF release: Beyond[QOS 3]

By Rapp D

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Talent may also have philosophical differences with the audience. That is fine in many cases, and some talent build careers by flying in the face of Creating Powerful Radio: Finding and Developing Talent 23 convention, but it can be a tough road. Does this mean you should alter your true self to keep your job? Programming consultant Jaye Albright speaks from experience when she says: “Radio does reward the craftspeople who most accurately reflect the current cultural realities. ” Tips for Finding and Developing Talent Radio can be taught, but talent is rare.

So the question becomes what do you like to do best? How do you determine which job at a radio station is right for you? How do you find which shoe “fits your foot”? How do you know if you are rightly cast in your current role at a station? ■ If you look at the clock all day long and find the minutes inching by, perhaps you are not rightly cast. If you are a manager, ask: Do you like to manage others? Do you get as much satisfaction from someone else’s good work as you do from your own? 18 Valerie Geller ■ If you are on air or producing but you find that directing and developing others is fun, perhaps moving from on air to management may be the right casting for you.

Try sacrificing a little sound quality by using a phone connection if this makes it easier for you to end an interview. One famous American host has created an environment designed to simulate the listener’s experience. She places the guest in another studio, without eye contact, so that the conversation relies solely on listening and verbal communication. You may find there are some advantages to conducting an interview this way. 4. Don’t Take Calls Just Because They’re There Program director Alan Eisenson has rules for guests and callers.

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Beyond[QOS 3] by Rapp D


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