By Lorna Roth
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Extra resources for Something New in the Air: The Story of First Peoples Television Broadcasting in Canada
First, as a direct result of the development of indigenous media over the last three decades, there has been a restructuring of the Canadian broadcasting system to include aboriginal broadcasting as an integral element. Second, First Peoples broadcasting lobbies have also had an impact on the formation of new mediating structures in Canada, such as policy frameworks, a new broadcasting channel (Aboriginal Peoples Television Network - APTN), more open access arrangements with existing channels, funding programs, and technological infrastructures.
How culture is actually "lived" on a day-to-day basis) matter less than the overarching national image that a country projects to the outside world. This means that the reference point for any given country's cultural (re) construction is in fact located outside, rather than inside, the nation itself. 32 SOMETHING NEW IN THE AIR Here, as in the diffusionist paradigm, the trend to quantitatively measure cultural activities and products continues. However, the aims are quite different, in that such measurements are now used "to assess the degree of imbalance between the centre and periphery nations, as well as disparities within regions and countries" (Servaes 1986, 4).
The diffusionist paradigm represented a deterministic, limited approach. By the early 19705, it was becoming clear that neither technology nor economic factors were the driving forces behind development. For one, experience had shown that the application of technology alone did not solve all of the problems of the lesser-developed nations. Likewise, the economic rationale upon which diffusionism was based - the assumption (known as the trickledown theory) that, through capital-intensive investment, leading sectors would eventually spread their advantage to the lagging sectors - was found to be sadly lacking in that it produced an unequal distribution of economic benefits.
Something New in the Air: The Story of First Peoples Television Broadcasting in Canada by Lorna Roth